In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur’s Internet marketing problem. This do-it-yourself book provides the know-how that’s needed to win busine (more…)

Review

“If you’ve been looking for a trustworthy primer on getting found online, here’s a great place to start. Buy one for your clueless colleague too.”—Seth Godin, author of Meatball Sundae “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book.”—Guy Kawasaki, cofounder of Alltop, and author of Reality Check

Stop pushing your message (more…)

From Publishers Weekly

Starred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with sharp downturns in circulation and ads), radio (on the losing end of the iPod revolution) and direct mail (digitally replaced by spam), the imminent fall of traditiona (more…)

Review

“I am impressed at what has quickly become the Internet Marketing must-have reference guide. It takes a business approach by establishing the foundation of an internet marketing company and streamlines it with the power to produce money on automatic. I would highly recommend it to anyone.” Robert Allen, NY Times Bestselling author of Nothing Down –Robert G. Allen, NY Times Bestselling author”I am overwhelmed by her talent, and have called her a genius and brilliant (more…)

Review

“Hi Eric, it’s Terry Telford from TerryTelford.com. I just wanted to write you a quick note to compliment you on your new book, “Mastering Niche Marketing.” Although I was very impressed with the detail you’ve given, I think you got the title of the book wrong. I would suggest, “If you read this book and apply the principles, you will make money . . . Period.” Although my title is a little longer than yours! In all seriousness, Eric, this book is a must read for anyone wh (more…)

By implementing effective Web marketing strategies, you can quickly build a successful Web site and business. But how do you take on search engine optimization and search engine marketing to achieve the results you want? Web Marketing For Dummies, 2nd Edition shows you how! This guide helps you apply your marketing knowledge to the Web world, taking you on the path to online marketing success. In this book you’ll find out how to use online tools to spread your marketing (more…)

Review

“…Anyone considering a web business will find this book valuable reading.” — Michael Warren, President; USA4SALE Networks, Inc.”…Anyone considering a web business will find this book valuable reading.” –Michael Warren, President; USA4SALE Networks, Inc.

Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web sit (more…)

Internet Marketing: Building Advantage in a Networked Economy, 2e presents a “road-tested” framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution. (more…)

Siegel offers a comprehensive textbook–complemented by extensive online support–for the fastest growing section of the curriculum across the country. Complete integration of print and web components allows the accompanying site to act as an extension of the text. Interactive cases, project-based activities, and new content is regularly updated by the author.
–This text refers to an alternate

Hardcover
edition.

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Review

Providing an inside view of each medium the book examines the different audience research methods, budgets, and scheduling, message, and branding efforts employed to keep people tuning in or logging on. The authors have put together an excellent resource guide for media professionals and students seeking to enter this field.-P.G. Kishel, Cypress College, Choice, Feb 2007

Book Description

Capture and Retain Your Media Audience!

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