Subscribe RSS FeedThere’s no bigger internet advertising option than Adwords, and Adwords has made Google an online giant since the’90’s internet crash. Google has grown Adwords to offer an astonishing array of new options for building up traffic and generating website revenue. Largely due to Adwords, website designers have transformed the net from a place for your company gimmick to a profit-making dynamo, but before you get going to your on Google Adwords profits, there are a few basics you need to know.
It only takes five minutes to sign up for Adwords (http://www.adwords.com) from your Google account. You can fund your Adwords for just $10. When you log into Adwords for the first time, one thing you will notice is that there are many options. Don’t start your campaign by playing with Adwords display options. Start your campaign by choosing your keywords.
That’s because the best campaign, at least at first, is one you keep in complete control. One of Google Adwords’ bells and whistles you should ignore at first is the option to start a simplified version of interface. This option takes away the demographic tools that make Adwords so useful in driving traffic to content specific to your site. At first, always keep control. Don’t look for easy ways to spend your advertising budget. And use your list of keywords, not theirs.
Where do you get your list of keywords? Start by brainstorming. Think of a list of keywords your customers would search for, making sure, of course, that they could find the content they want on your site. It’s OK to plug them into the keyword suggestion tool, but just because a keyword pops up that promises to bring lots of traffic, don’t pay for it, unless it matches your site. Many keyword suggestions will not be very useful for you, but anything that stands out as having a high search volume and low competition and also describes your services is a good place to start.
A common beginner’s mistake is to use too many keywords. You only want to use as many keywords as you can test and track. Probably you don’t want more than 10 to 15 keywords in your first campaign. If you use more than 15 keywords, you may succumb to the temptation to ax words that don’t bring you traffic right away, and you may be left with keywords that are not really the best. When you have your short list of keywords complete, then write just one ad. Make the copy for your ad a magnet for web search. Make it clear and direct, giving anyone who sees it a very clear reason to go to your site?and make sure your site delivers the content you advertise. When you have done this, then it is time to set your budget.
Adwords budgets are set in terms of dollars per day. For instance, if you set your budget at $50 a day, Adwords will never run more than $50 worth of ads in any single 24-hour period (although occasionally they may run one click over). You can set your account to run ads throughout the day at an even rate, or just spend the money as fast as possible, up to your daily limit.
With Google Adwords, you have total control over how your ads appear. You control when they appear. You control how much you pay for a click and where your ads are displayed. As you learn to use all these tools in ways that drive your traffic and generate sales, Google Adwords will prove to be your most useful tool for growing your site and your profits.
Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.
Tags: Affiliate Marketing, Business, Computers, eCommerce, Internet, internet marketing, Marketing, SEO, web development
