Posts Tagged ‘Marketing’

The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing (Paperback)

March 28th, 2010 by | No Comments | Filed in Affiliate Marketing

The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing

Review

“…shows how to position your business front and centre when prospects are searching online for solutions you can provide.” (Globe and Mail, April 2009)

To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when pr (more…)

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SEO Visual Blueprint: Your visual blueprint for effective Internet marketing (Paperback)

March 28th, 2010 by | No Comments | Filed in Affiliate Marketing

SEO Visual Blueprint: Your visual blueprint for effective Internet marketing

A visual approach to the power of SEO marketing from a world-renowned Internet marketing expert Search engine optimization (SEO) is an ever-growing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing traffic and visibility to a Web site. This updated resource remains the only book of its kind to take a visual approach to the essential component of maximizing the effective marketing strategies that SEO provi (more…)

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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site (2nd Edition) (Paperback)

March 28th, 2010 by | No Comments | Filed in Affiliate Marketing

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (2nd Edition)

The #1 Step-by-Step Guide to Search Marketing Success…Now Completely Updated with New Techniques, Tools, Best Practices, and Value-Packed Bonus DVD!“My copy of the first edition of Search Engine Marketing, Inc. is ratty and dog-eared from extensive use. It’s full of coffee stains and my own scribbled notes. Because it so effectively demystifies search engine marketing and provides such practical advice for success, I turn to it again and again and recommend it to audiences (more…)

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Get Free Publicity by Becoming an Expert Source

March 27th, 2010 by Danek S. Kaus | No Comments | Filed in Work from Home

One way to get a lot of free publicity from the same media outlet is to become an expert source. An expert source is the go-to person that journalists call when they are doing on a story related to a certain topic.

To get started, establish a relationship with a local journalist who does stories in your area of expertise. If you’re in the natural health field, for example, contact the health writer. Think of some possible ideas that might make good stories for them.

Next, create a list of local experts who can address the topic. You might want to contact these experts to be sure they want the publicity. Be sure to include your own name and contact info on the list if you are an expert on any of the topics.

The stories must have a news angle and are not simply a promotional pitch for natural health. Often, you can get ideas from trade publications, that is, magazines that are written for professionals in your field. Look for stories about trends, new products and such. Brainstorm ways in which they might have a local angle.

Then call or email the journalist who covers health. If you call, introduce yourself briefly. Journalists are usually on deadline. Tell him or her that you would like to send some story ideas from time to time on natural health, with a list of local experts who will speak to these issues.

Or, you might want to email your list of story ideas. Introduce yourself and mention your credentials in the beginning of the email. Mention that you will send pitches from time to time.

If the journalist likes any of your ideas, you’ve helped her in two ways. First, you’ve given her a great idea. Second, you’ve saved her a lot of time doing research because you’ve provided a list of experts to interview.

If the reporter does a story, a couple of things could happen. You could be one of the experts who gets free publicity by being featured or you might not. Either way, it’s a public relations win for you.

In the first case, you get some free publicity.

In the second, you’ve at least established the beginning of what could be a long-term relationship. The journalist now knows who to call to find out who some of the experts are on certain topics. If you don’t know who might be appropriate for a given topic, offer to find out. Your help will be remembered because journalists are always on deadline and are short on time.

If you are continually helpful, one day you will be one of the experts who gets quoted in many of the stories. And you have an open door to pitch stories that might feature only you. That’s truly great public relations.

Danek S. Kaus is an experienced business journalist and publicist. He is the author of “You Can Be Famous! Insider Secrets to Getting Free Publicity. You can Learn More Publicity Secrets at his site. Would you like to be interviewed on radio talk shows? Click Here

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Three Mistakes That Can Ruin Your Affiliate Marketing Business

March 27th, 2010 by Alex Johnson | No Comments | Filed in Work from Home

If you’re looking for a successful, low hassle, low risk, home business, affiliate marketing is definitely the way to go. It has some great money making perks you won’t find in other businesses. This is true in a way because in order to start with affiliate marketing, you don’t require much capital.

As humans, we all make mistakes and need to learn from them. Unfortunately, when mistakes are made in affiliate marketing, it can cost you both time and money. In extreme cases, the mistakes may be so serious that few or no sales are made. In the event that you’re having a little trouble getting your affiliate marketing career off the ground, rest assured that you’re not the only one. In this article, we’ll be looking at some of the most common types of mistakes affiliates make, so that you can easily avoid those and be on your way to building successful affiliate campaigns.

Trying To Actually Sell The Products

Do you put every ounce of your effort into creating a sales pitch for your affiliate product? If so, then you need to change your strategy. Although it seems to be counter-intuitive, the affiliate is not the person who is supposed to be doing the selling. This is how it works. If a visitor comes to your site and reads you well thought out sales pitch and chooses to click on the affiliate site, they are presented with yet another sales page. Does this increase the chances of a sale? Of course not. People do not want to be bombarded with advertisements. Instead, you need to pre-sell the affiliate product with informative content, not with sales pitches. As an affiliate marketer your site is not the sales page, but merely a place to generate attention. Doing this will keep your visitor’s attention and increase the chances that they will complete the buying cycle, going from a prospect to a customer. It will prevent visitors from losing interest and simply leaving your site.

Allowing Yourself to Become Stale

Why would a Nomad, living in the desert, need to buy a woolen sweater? It is true that sweaters are useful, but not for a Nomad living in the desert. This is why you need to be conscious of what you are selling, who you are selling to, what the products are exactly. For example, selling insurance to teenagers can be rather difficult. However, you would be successful trying to sell them fashion accessories or something along those lines.

A third mistake is failing to assemble an e-mail list of your visitors.

Many times, consumers need to see more than just one ad about your product before they make a decision. Good promotion isn’t limited to one hit on your affiliate link. If you aren’t using an opt-in form on your website to collect names and email addresses of your visitors, you are losing an opportunity to make long term profits. Maintaining a mailing list will enable you to provide subscribers with additional information and incentives to purchase our product; and you will forge a trust relationship with them. And as they become familiar with you and grow to trust you, you will see increased sales from your contact list, which will translate into a dependable future income.

There is great potential to make money with affiliate marketing, some people however still find it hard because they make simple mistakes. If you want to become a highly profitable affiliate, you need to learn from mistakes (yours and others) and do your best to avoid making them again.

Traffic Voodoo is a completely comprehensive course on ALL the ways you can get traffic to a website. Check out my in-depth Traffic Voodoo Review and discover if it’s really worth your hard earned money and can bring a lot of hungry buyers to your work from home business.

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